diff --git a/.env.example b/.env.example
index 5f200cf..c2c9cd2 100644
--- a/.env.example
+++ b/.env.example
@@ -15,6 +15,12 @@ PUBLIC_SANITY_STRICT_MODE=false
 # Optional. Used by `<meta property="fb:app_id">` in BaseLayout.
 PUBLIC_FB_APP_ID=
 
+# ---- Google Analytics (gtag.js / GA4) --------------------------------------
+# Optional. When set, BaseLayout loads gtag and tracks page views
+# (including Astro ClientRouter navigations).
+# Example: PUBLIC_GA_MEASUREMENT_ID=G-XXXXXXXX
+PUBLIC_GA_MEASUREMENT_ID=
+
 # ---- Deploy trigger (server-only) -----------------------------------------
 # Used by /deploy and /api/trigger-deploy in local dev + Vercel.
 # Do NOT prefix with PUBLIC_. Keep these secret.
diff --git a/README.md b/README.md
index 63e8776..ec11f4d 100644
--- a/README.md
+++ b/README.md
@@ -21,7 +21,7 @@ Release history: [CHANGELOG.md](CHANGELOG.md).
 - **Three.js background** — Particle field and wireframe accents (respects reduced motion; pause control)
 - **Design system** — Scoped component styles plus tokens in `src/styles/global.css` (self-hosted **Tiny5** + **Nunito**)
 - **Configurable imagery** — Header brand, org logos, footer sponsors (`src/data/siteLogos.ts`)
-- **Analytics** — [Vercel Analytics](https://vercel.com/docs/analytics) (`@vercel/analytics`)
+- **Analytics** — [Vercel Analytics](https://vercel.com/docs/analytics) (`@vercel/analytics`); optional GA4 via `PUBLIC_GA_MEASUREMENT_ID`
 - **TypeScript**, sitemap, client-side transitions (`ClientRouter`)
 
 ## Requirements
@@ -56,9 +56,11 @@ npm run preview
 PUBLIC_SANITY_PROJECT_ID=your_project_id
 PUBLIC_SANITY_DATASET=production
 PUBLIC_SANITY_STRICT_MODE=false
+PUBLIC_GA_MEASUREMENT_ID=G-XXXXXXXX
 ```
 
 - Set `PUBLIC_SANITY_STRICT_MODE=true` in production to fail builds when Sanity fetches fail instead of silently shipping empty fallback content.
+- Set `PUBLIC_GA_MEASUREMENT_ID` to enable Google Analytics 4 (gtag). Leave unset to skip loading the tag.
 
 **Standalone Studio** (`studio-hack-michigan-/`) resolves project and dataset in `sanity.env.ts`:
 
@@ -70,6 +72,8 @@ The Sanity CLI loads `.env` from `studio-hack-michigan-/` when you run `sanity d
 
 For Facebook Open Graph sharing you can set `PUBLIC_FB_APP_ID` (see `src/env.d.ts`).
 
+For Google Analytics 4, set `PUBLIC_GA_MEASUREMENT_ID=G-XXXXXXXX`. When present, `BaseLayout` loads gtag.js and records page views on first load and on Astro `ClientRouter` navigations.
+
 ### Deploy trigger env
 
 The internal `/deploy/` page posts to `/api/trigger-deploy/`, which forwards to an n8n webhook.
diff --git a/src/env.d.ts b/src/env.d.ts
index 298dde6..9b218ed 100644
--- a/src/env.d.ts
+++ b/src/env.d.ts
@@ -12,6 +12,8 @@ declare module "*.astro" {
 interface ImportMetaEnv {
   /** Facebook App ID for `fb:app_id` (Open Graph). Set in Vercel / `.env`. */
   readonly PUBLIC_FB_APP_ID?: string;
+  /** GA4 Measurement ID (e.g. `G-XXXXXXXX`). When set, BaseLayout injects gtag. */
+  readonly PUBLIC_GA_MEASUREMENT_ID?: string;
   /** Sanity project ID. Defaults to the HackMI project in `astro.config.mjs` if unset. */
   readonly PUBLIC_SANITY_PROJECT_ID?: string;
   /** Sanity dataset. Defaults to `production` in `astro.config.mjs` if unset. */
diff --git a/src/layouts/BaseLayout.astro b/src/layouts/BaseLayout.astro
index d344569..d365236 100644
--- a/src/layouts/BaseLayout.astro
+++ b/src/layouts/BaseLayout.astro
@@ -24,6 +24,33 @@ const {
 } = Astro.props;
 
 const fbAppId = import.meta.env.PUBLIC_FB_APP_ID?.trim();
+const gaMeasurementId = import.meta.env.PUBLIC_GA_MEASUREMENT_ID?.trim();
+
+/**
+ * Inline gtag bootstrap as a string so prettier-plugin-astro does not parse
+ * the script body (define:vars + modern JS has triggered SyntaxError on check).
+ */
+const gtagBootstrap = gaMeasurementId
+  ? `
+window.dataLayer = window.dataLayer || [];
+function gtag() {
+  window.dataLayer.push(arguments);
+}
+if (!window.__hackmiGtagInit) {
+  window.__hackmiGtagInit = true;
+  gtag("js", new Date());
+  gtag("config", ${JSON.stringify(gaMeasurementId)}, { send_page_view: false });
+  function sendGaPageView() {
+    gtag("event", "page_view", {
+      page_title: document.title,
+      page_location: location.href,
+      page_path: location.pathname + location.search + location.hash,
+    });
+  }
+  document.addEventListener("astro:page-load", sendGaPageView);
+}
+`.trim()
+  : "";
 
 const defaultOgPath = `${base}social-card.jpg`;
 const image = imageProp ?? defaultOgPath;
@@ -151,6 +178,18 @@ const selfHostedFontFaces = `
     />
     <title>{title}</title>
     <ClientRouter />
+
+    {
+      gaMeasurementId && (
+        <>
+          <script
+            async
+            src={`https://www.googletagmanager.com/gtag/js?id=${gaMeasurementId}`}
+          />
+          <script is:inline set:html={gtagBootstrap} />
+        </>
+      )
+    }
   </head>
   <body>
     <a class="skip-link" href="#main-content">Skip to main content</a>
diff --git a/tsconfig.json b/tsconfig.json
index 71669c5..b2ffcdd 100644
--- a/tsconfig.json
+++ b/tsconfig.json
@@ -3,10 +3,10 @@
   "compilerOptions": {
     "jsx": "react-jsx",
     "jsxImportSource": "astro",
-    "ignoreDeprecations": "5.0",
+    "ignoreDeprecations": "6.0",
     "baseUrl": ".",
     "paths": {
-      "~/*": ["src/*"]
+      "~/*": ["./src/*"]
     }
   },
   "exclude": ["dist", "studio-hack-michigan-"]