diff --git a/src/components/brand.test.tsx b/src/components/brand.test.tsx
index 4baf894..27ade69 100644
--- a/src/components/brand.test.tsx
+++ b/src/components/brand.test.tsx
@@ -72,6 +72,30 @@ describe("brand components", () => {
     await expectNoAxeViolations(container);
   });
 
+  it("overrides only the wordmark text with label, keeping the theme symbol", async () => {
+    const { container } = render(
+      <ThemeProvider theme={mind} forcedTheme="light" enableSystem={false}>
+        <Logo label="Drive" />
+      </ThemeProvider>,
+    );
+    // The product name renders in place of the default "Mind" wordmark...
+    expect(screen.getByText("Drive")).toBeInTheDocument();
+    expect(screen.queryByText("Mind")).not.toBeInTheDocument();
+    // ...in the same serif lockup, and the shared mark is still painted.
+    expect(screen.getByText("Drive")).toHaveClass("font-serif");
+    expect(container.querySelector("img")).toBeInTheDocument();
+    await expectNoAxeViolations(container);
+  });
+
+  it("defaults the wordmark to the theme label when no label is given", () => {
+    render(
+      <ThemeProvider theme={mind} forcedTheme="light" enableSystem={false}>
+        <Logo />
+      </ThemeProvider>,
+    );
+    expect(screen.getByText("Mind")).toBeInTheDocument();
+  });
+
   it("drops the wordmark with symbolOnly", () => {
     render(
       <ThemeProvider theme={mind} forcedTheme="light" enableSystem={false}>
diff --git a/src/components/brand.tsx b/src/components/brand.tsx
index 67626a5..f3d152a 100644
--- a/src/components/brand.tsx
+++ b/src/components/brand.tsx
@@ -22,6 +22,13 @@ export type SymbolProps = Omit<React.ImgHTMLAttributes<HTMLImageElement>, "src"
 export type LogoProps = React.HTMLAttributes<HTMLDivElement> & {
   /** Render only the symbol, dropping the wordmark text. */
   symbolOnly?: boolean;
+  /**
+   * Wordmark text. Defaults to the active theme's `label` ("Mind"). Pass the
+   * product name (e.g. `"Drive"`) so an app's lockup reads as the shared mark +
+   * its own name, set in the same brand serif. Overrides only the text — the
+   * symbol/mark still comes from the active theme.
+   */
+  label?: string;
 };
 
 /**
@@ -32,15 +39,16 @@ export type LogoProps = React.HTMLAttributes<HTMLDivElement> & {
  * fully bespoke wordmark image via its `logo` asset; when present that image is
  * used as-is instead.
  */
-export function Logo({ className, symbolOnly, ...props }: LogoProps) {
+export function Logo({ className, symbolOnly, label, ...props }: LogoProps) {
   const { theme, resolvedMode } = useMindTheme();
   const mode = pickMode(resolvedMode);
+  const wordmark = label ?? theme.label;
   const custom = theme.logo?.[mode];
   if (custom) {
     return (
       <div className={cn("flex items-center", className)} {...props}>
         {/* eslint-disable-next-line @next/next/no-img-element -- data-URI brand asset */}
-        <img src={custom} alt={`${theme.label} logo`} className="h-8 w-auto" />
+        <img src={custom} alt={`${wordmark} logo`} className="h-8 w-auto" />
       </div>
     );
   }
@@ -53,7 +61,7 @@ export function Logo({ className, symbolOnly, ...props }: LogoProps) {
       ) : null}
       {symbolOnly ? null : (
         <span className="font-serif font-semibold text-2xl leading-none tracking-tight">
-          {theme.label}
+          {wordmark}
         </span>
       )}
     </div>
diff --git a/stories/foundations/Logo.mdx b/stories/foundations/Logo.mdx
index 094c498..7fbe06c 100644
--- a/stories/foundations/Logo.mdx
+++ b/stories/foundations/Logo.mdx
@@ -41,6 +41,23 @@ import { Logo, Symbol } from "@mind-studio/ui";
 
 <Canvas of={LogoStories.Lockups} />
 
+## 🏷️ Per-app wordmark
+
+Every Mind product **shares the one weave mark** but signs itself with **its own
+name** — the mark + "Drive", "Slides", "Chat", and so on — set in the same Fraunces
+serif, weight, and size as the master wordmark. Pass the product name via `label`;
+it overrides **only the text**, never the artwork. With no `label`, the lockup falls
+back to the active brand's name ("Mind"), so the host shell and landing stay
+unchanged.
+
+```tsx
+<Logo label="Drive" />   {/* mark + "Drive" in the brand serif */}
+<Logo label="Slides" />  {/* mark + "Slides" */}
+<Logo />                 {/* mark + "Mind" (default) */}
+```
+
+<Canvas of={LogoStories.ProductLockups} />
+
 ## 📐 Construction
 
 The mark is drawn on a circular grid — every node shares one unit radius and a
diff --git a/stories/foundations/Logo.stories.tsx b/stories/foundations/Logo.stories.tsx
index da775b8..18cbb6c 100644
--- a/stories/foundations/Logo.stories.tsx
+++ b/stories/foundations/Logo.stories.tsx
@@ -46,7 +46,7 @@ function Caption({ children }: { children: React.ReactNode }) {
  * renders in the real typeface rather than a baked image. `ink` fixes the text
  * colour for the panel it sits on.
  */
-function Wordmark({ ink, size = 40 }: { ink: string; size?: number }) {
+function Wordmark({ ink, size = 40, text = "Mind" }: { ink: string; size?: number; text?: string }) {
   return (
     <span className="inline-flex items-center" style={{ gap: size * 0.28 }}>
       <img src={MARK} alt="" aria-hidden style={{ height: size, width: "auto" }} />
@@ -54,7 +54,7 @@ function Wordmark({ ink, size = 40 }: { ink: string; size?: number }) {
         className="font-serif font-semibold leading-none tracking-tight"
         style={{ fontSize: size * 0.82, color: ink }}
       >
-        Mind
+        {text}
       </span>
     </span>
   );
@@ -108,6 +108,32 @@ export const Lockups: Story = {
   ),
 };
 
+/* ------------------------------------------------------- product wordmarks */
+
+const PRODUCTS = ["Mind", "Drive", "Slides", "Chat", "Calendar", "Videos"] as const;
+
+export const ProductLockups: Story = {
+  tags: ["!dev"],
+  render: () => (
+    <div className="grid grid-cols-1 gap-4 sm:grid-cols-2">
+      <Panel bg={LIGHT_BG} label="Per-app wordmark · light background">
+        <div className="flex flex-col items-start gap-4">
+          {PRODUCTS.map((p) => (
+            <Wordmark key={p} ink="#18181b" size={36} text={p} />
+          ))}
+        </div>
+      </Panel>
+      <Panel bg={DARK_BG} dark label="Per-app wordmark · dark background">
+        <div className="flex flex-col items-start gap-4">
+          {PRODUCTS.map((p) => (
+            <Wordmark key={p} ink="#fafafa" size={36} text={p} />
+          ))}
+        </div>
+      </Panel>
+    </div>
+  ),
+};
+
 /* ------------------------------------------------------------ construction */
 
 export const Construction: Story = {