diff --git a/ios/Sources/Setline/AppModel.swift b/ios/Sources/Setline/AppModel.swift
index 1cbd4c1..d5ea9c4 100644
--- a/ios/Sources/Setline/AppModel.swift
+++ b/ios/Sources/Setline/AppModel.swift
@@ -13,7 +13,7 @@ final class AppModel {
     private(set) var document: SetlineDocument = .initial
     var isLoading = true
     var isOnboardingPresented = false
-    private(set) var isReplayingOnboarding = false
+    private(set) var isExistingOwnerOrientation = false
     var isWorkoutPresented = false
     var selectedTab = 0
     var message: String?
@@ -97,7 +97,10 @@ final class AppModel {
             } else {
                 document = try await store.load()
             }
-            isOnboardingPresented = arguments.contains("--onboarding-demo")
+            let showsDemo = arguments.contains("--onboarding-demo")
+            isExistingOwnerOrientation = !showsDemo
+                && SetlineOnboardingPolicy.hasExistingData(document)
+            isOnboardingPresented = showsDemo
                 || SetlineOnboardingPolicy.shouldPresent(
                     document: document,
                     completed: UserDefaults.standard.bool(forKey: Self.onboardingCompletionKey)
@@ -112,21 +115,15 @@ final class AppModel {
         }
     }
 
-    static let onboardingCompletionKey = "setline.onboarding.completed.v1"
+    static let onboardingCompletionKey = "setline.illustrated-onboarding.seen.v1"
 
     func completeOnboarding(openPlan: Bool = false) {
         UserDefaults.standard.set(true, forKey: Self.onboardingCompletionKey)
         isOnboardingPresented = false
-        isReplayingOnboarding = false
+        isExistingOwnerOrientation = false
         selectedTab = openPlan ? 1 : 0
     }
 
-    /// Reopens the product tour without changing the current programme or workout history.
-    func replayOnboarding() {
-        isReplayingOnboarding = true
-        isOnboardingPresented = true
-    }
-
     private func startDemoSessionIfRequested(_ arguments: [String]) throws {
         guard arguments.contains("--active-demo") || arguments.contains("--rest-demo") else { return }
         guard document.activeSession == nil, let resolved = document.session() else { return }
diff --git a/ios/Sources/Setline/SecondaryViews.swift b/ios/Sources/Setline/SecondaryViews.swift
index 8c80669..dca5a7b 100644
--- a/ios/Sources/Setline/SecondaryViews.swift
+++ b/ios/Sources/Setline/SecondaryViews.swift
@@ -40,13 +40,6 @@ struct SettingsView: View {
                     .frame(minHeight: 48)
                 }
                 settingsSection("About") {
-                    Button {
-                        model.replayOnboarding()
-                    } label: {
-                        Label("Replay onboarding", systemImage: "sparkles")
-                            .frame(maxWidth: .infinity, alignment: .leading)
-                    }
-                    .frame(minHeight: 44)
                     LabeledContent("Version", value: "1.0.0 (2)")
                     Link("Privacy", destination: URL(string: "https://setline.significanthobbies.com/privacy")!)
                         .frame(minHeight: 44)
diff --git a/ios/Sources/Setline/SetlineOnboardingView.swift b/ios/Sources/Setline/SetlineOnboardingView.swift
index 9bc1e53..d2fbf6a 100644
--- a/ios/Sources/Setline/SetlineOnboardingView.swift
+++ b/ios/Sources/Setline/SetlineOnboardingView.swift
@@ -4,10 +4,14 @@ import SwiftUI
 enum SetlineOnboardingPolicy {
     static func shouldPresent(document: SetlineDocument, completed: Bool) -> Bool {
         guard !completed else { return false }
-        guard document.activeSession == nil, document.history.isEmpty else { return false }
-        guard document.templates.isEmpty, document.goals.isEmpty else { return false }
-        if case .custom = document.programme { return false }
-        return true
+        return document.activeSession == nil
+    }
+
+    static func hasExistingData(_ document: SetlineDocument) -> Bool {
+        if document.activeSession != nil || !document.history.isEmpty { return true }
+        if !document.templates.isEmpty || !document.goals.isEmpty { return true }
+        if case .custom = document.programme { return true }
+        return false
     }
 }
 
@@ -100,9 +104,9 @@ struct SetlineOnboardingView: View {
             .background(SetlinePalette.paper)
             .clipShape(RoundedRectangle(cornerRadius: 12, style: .continuous))
 
-            Button(model.isReplayingOnboarding ? "Review the bundled programme" : "Use the bundled programme") {
+            Button(model.isExistingOwnerOrientation ? "Review the bundled programme" : "Use the bundled programme") {
                 Task {
-                    if !model.isReplayingOnboarding {
+                    if !model.isExistingOwnerOrientation {
                         await model.selectProgramme(.bundled(.twelveWeekStrengthCardioMobility))
                     }
                     step = .preview
@@ -165,8 +169,8 @@ struct SetlineOnboardingView: View {
                 .font(.footnote)
                 .foregroundStyle(SetlinePalette.ink.opacity(0.68))
 
-            Button(model.isReplayingOnboarding ? "Return to Setline" : "Start this session") {
-                if model.isReplayingOnboarding {
+            Button(model.isExistingOwnerOrientation ? "Return to Setline" : "Start this session") {
+                if model.isExistingOwnerOrientation {
                     model.completeOnboarding()
                 } else {
                     Task { await model.startWorkout(preview) }
@@ -174,7 +178,7 @@ struct SetlineOnboardingView: View {
             }
             .buttonStyle(ActionSlabStyle())
             .accessibilityHint(
-                model.isReplayingOnboarding
+                model.isExistingOwnerOrientation
                     ? "Closes the onboarding tour without changing your programme"
                     : "Starts the real offline workout player"
             )
diff --git a/ios/Tests/SetlineTests/SetlineOnboardingTests.swift b/ios/Tests/SetlineTests/SetlineOnboardingTests.swift
index 16a6375..8737fb2 100644
--- a/ios/Tests/SetlineTests/SetlineOnboardingTests.swift
+++ b/ios/Tests/SetlineTests/SetlineOnboardingTests.swift
@@ -12,14 +12,17 @@ final class SetlineOnboardingTests: XCTestCase {
         XCTAssertFalse(SetlineOnboardingPolicy.shouldPresent(document: .initial, completed: true))
     }
 
-    func testExistingActivityBypassesOnboarding() throws {
+    func testActiveWorkoutDefersIllustratedOrientation() throws {
         var document = SetlineDocument.initial
         let template = TwelveWeekProgramme.template(for: .lower, week: 1)
         try document.startWorkout(template: template)
         XCTAssertFalse(SetlineOnboardingPolicy.shouldPresent(document: document, completed: false))
+        XCTAssertTrue(SetlineOnboardingPolicy.hasExistingData(document))
     }
 
-    func testExistingCustomProgrammeBypassesOnboarding() {
-        XCTAssertFalse(SetlineOnboardingPolicy.shouldPresent(document: .sample, completed: false))
+    func testExistingOwnerReceivesIllustratedOrientationOnceIdle() {
+        XCTAssertTrue(SetlineOnboardingPolicy.shouldPresent(document: .sample, completed: false))
+        XCTAssertTrue(SetlineOnboardingPolicy.hasExistingData(.sample))
+        XCTAssertFalse(SetlineOnboardingPolicy.shouldPresent(document: .sample, completed: true))
     }
 }
diff --git a/ios/Tests/SetlineUITests/SetlineUITests.swift b/ios/Tests/SetlineUITests/SetlineUITests.swift
index 7e6e039..9a24eda 100644
--- a/ios/Tests/SetlineUITests/SetlineUITests.swift
+++ b/ios/Tests/SetlineUITests/SetlineUITests.swift
@@ -11,6 +11,9 @@ final class SetlineUITests: XCTestCase {
     private func launch(_ arguments: [String] = ["--ui-demo"]) -> XCUIApplication {
         let app = XCUIApplication()
         app.launchArguments = arguments
+        if !arguments.contains("--onboarding-demo") {
+            app.launchArguments += ["-setline.illustrated-onboarding.seen.v1", "YES"]
+        }
         app.launch()
         return app
     }
@@ -22,7 +25,7 @@ final class SetlineUITests: XCTestCase {
     /// must explicitly provide the completion default rather than inherit state
     /// left behind by an earlier test or a developer's simulator.
     private func launchFreshSettledApp() -> XCUIApplication {
-        launch(["--fresh-demo", "-setline.onboarding.completed.v1", "YES"])
+        launch(["--fresh-demo", "-setline.illustrated-onboarding.seen.v1", "YES"])
     }
 
     /// The decimal keypad has no return key, so the player supplies a Done button