diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -9,6 +9,7 @@ Organization-level defaults for the **drumandbytes** GitHub org.
 | [`profile/README.md`](profile/README.md) | Renders as the org landing page at [github.com/drumandbytes](https://github.com/drumandbytes). |
 | [`profile/assets/`](profile/assets/) | Images used by the profile page (banner, etc.). |
 | [`profile/scripts/update_profile.py`](profile/scripts/update_profile.py) | Regenerates the `BLOG-POSTS` block in the profile from the blog RSS feed. |
+| [`profile/social/`](profile/social/) | Branded 1280×640 social-preview cards for the shared repos (uploaded to each repo by hand — see its README). |
 | [`.github/workflows/update-profile.yml`](.github/workflows/update-profile.yml) | Runs that script daily and commits the result (as the `dnb-robot` app). |
 | [`.github/workflows/ci.yml`](.github/workflows/ci.yml) | actionlint + `ruff` + template validation on every PR; the gate for auto-merge. |
 | [`.github/dependabot.yml`](.github/dependabot.yml) | Weekly grouped bumps for the actions used in `.github/workflows/`. |
diff --git a/profile/social/README.md b/profile/social/README.md
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--- /dev/null
+++ b/profile/social/README.md
@@ -0,0 +1,37 @@
+# Social preview cards
+
+1280×640 type-only cards for the repos that get shared externally. They give
+`github.com/drumandbytes/*` links a consistent branded unfurl instead of
+GitHub's auto-generated counter card.
+
+## Not automated — upload each one by hand
+
+A repo's social preview image is a GitHub **setting**, not a file in the repo.
+There is no API for it. For each PNG below:
+
+**`<repo> → Settings → General → Social preview → Edit → Upload an image`**
+
+| File | Upload to |
+|---|---|
+| `eraser.png` | `drumandbytes/eraser` |
+| `f1-walk.png` | `drumandbytes/f1-walk` |
+| `road-conditions-ee.png` | `drumandbytes/road-conditions-ee` |
+| `opentofu-updater-action.png` | `drumandbytes/opentofu-updater-action` |
+| `argocd-gitops-updater-action.png` | `drumandbytes/argocd-gitops-updater-action` |
+
+Verify with [opengraph.xyz](https://www.opengraph.xyz/) or by pasting the repo
+URL into Slack. Platforms cache unfurls, so an old card may linger.
+
+The org page (`github.com/drumandbytes`) can't have a custom one — that's a
+repo-only setting.
+
+## Regenerating
+
+```sh
+./generate.sh
+```
+
+Requires ImageMagick 7. Edit the tagline table at the bottom of the script;
+keep taglines to ~1–2 lines. The design is deliberately minimal (dark ground,
+orange accent bar matching `drumandbytes.com`, repo name + tagline) so the
+whole set reads as one system.
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diff --git a/profile/social/generate.sh b/profile/social/generate.sh
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+++ b/profile/social/generate.sh
@@ -0,0 +1,49 @@
+#!/bin/bash
+# Regenerate the org's social preview cards (1280x640, type-only).
+#
+# These are NOT referenced by anything — a repo's social preview image is a
+# GitHub setting, uploaded by hand at Settings -> General -> Social preview.
+# This script just keeps the set reproducible and consistent. After running,
+# upload each PNG to the matching repo.
+#
+# Requires ImageMagick 7 (`magick`). Font paths below are macOS; override
+# FONT_BOLD / FONT_REG for other platforms.
+set -euo pipefail
+cd "$(dirname "$0")"
+
+FONT_BOLD="${FONT_BOLD:-/System/Library/Fonts/Supplemental/Arial Bold.ttf}"
+FONT_REG="${FONT_REG:-/System/Library/Fonts/SFNS.ttf}"
+
+W=1280; H=640
+BG="#0D1117"; ACCENT="#FF6633"
+NAME_COL="#FFFFFF"; TAG_COL="#8B98A5"; FOOT_COL="#5B6B82"
+M=100; NAME_PT=62; TAG_PT=31; GAP=30
+
+card() { # <slug> <tagline>
+  local slug="$1" tag="$2" out="$1.png"
+  magick -size ${W}x${H} xc:"$BG" -fill "$ACCENT" -draw "rectangle 0,0 14,${H}" PNG:/tmp/_s_base.png
+  magick -background none -fill "$NAME_COL" -font "$FONT_BOLD" -pointsize $NAME_PT \
+    label:"$slug" -trim +repage PNG:/tmp/_s_name.png
+  magick -background none -fill "$TAG_COL" -font "$FONT_REG" -pointsize $TAG_PT \
+    -interline-spacing 10 -size 980x caption:"$tag" -trim +repage \
+    -background none -splice 0x${GAP} PNG:/tmp/_s_tag.png
+  magick -background none -fill "$FOOT_COL" -font "$FONT_REG" -pointsize 25 \
+    label:"drumandbytes.com" PNG:/tmp/_s_foot.png
+  magick /tmp/_s_base.png \
+    \( /tmp/_s_name.png /tmp/_s_tag.png -background none -gravity West -append \) \
+    -gravity West -geometry +${M}+0 -composite \
+    /tmp/_s_foot.png -gravity SouthWest -geometry +${M}+60 -composite \
+    "$out"
+  echo "wrote $out"
+}
+
+card "eraser" \
+  "Free, open-source data-broker removal — automated GDPR / CCPA opt-out requests to 700+ brokers."
+card "f1-walk" \
+  "Fan-made PWA walking guides to real F1 street circuits. GPS tracking, corner-by-corner history, offline support."
+card "road-conditions-ee" \
+  "Teesilm — a faster, offline-capable PWA for Estonian road and weather conditions."
+card "opentofu-updater-action" \
+  "Keeps OpenTofu / Terraform providers, modules, Helm charts and images up to date via pull requests."
+card "argocd-gitops-updater-action" \
+  "Automated Helm chart and image version bumps for GitOps repos. ArgoCD and Kustomize aware."
diff --git a/profile/social/opentofu-updater-action.png b/profile/social/opentofu-updater-action.png
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