diff --git a/README.md b/README.md
index aa8926a..c035e0e 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@ Organization-level defaults for the **drumandbytes** GitHub org.
 | Path | Purpose |
 |---|---|
 | [`profile/README.md`](profile/README.md) | Renders as the org landing page at [github.com/drumandbytes](https://github.com/drumandbytes). |
-| [`profile/assets/`](profile/assets/) | Images used by the profile page (banner, etc.). |
+| [`profile/assets/`](profile/assets/) | Profile banner + the `dnb-robot` GitHub App logo (`dnb-robot.svg` source, `dnb-robot.png` avatar) — see its [README](profile/assets/README.md). |
 | [`profile/scripts/update_profile.py`](profile/scripts/update_profile.py) | Regenerates the `BLOG-POSTS` block in the profile from the blog RSS feed. |
 | [`.github/workflows/update-profile.yml`](.github/workflows/update-profile.yml) | Runs that script daily and commits the result (as the `dnb-robot` app). |
 | [`.github/workflows/ci.yml`](.github/workflows/ci.yml) | actionlint + `ruff` + template validation on every PR; the gate for auto-merge. |
diff --git a/profile/assets/README.md b/profile/assets/README.md
new file mode 100644
index 0000000..299b861
--- /dev/null
+++ b/profile/assets/README.md
@@ -0,0 +1,31 @@
+# Profile assets
+
+Images used by the org profile page and org-level branding.
+
+| File | Purpose |
+|---|---|
+| `banner.webp` | 1400×760 banner at the top of [`profile/README.md`](../README.md). |
+| `dnb-robot.svg` | Source logo for the `dnb-robot` GitHub App (the org's automation bot). Geometric robot head — `#0D1117` ground, `#FFFFFF` mark, `#FF6633` accent, matching [`profile/social/`](../social/README.md). |
+| `dnb-robot.png` | 512×512 raster of `dnb-robot.svg`, sized for the GitHub App avatar. |
+
+## Regenerating `dnb-robot.png`
+
+After editing the SVG, re-render the PNG with headless Brave (the same tool
+`profile/social/build.sh` uses):
+
+```sh
+cd profile/assets
+"/Applications/Brave Browser.app/Contents/MacOS/Brave Browser" --headless=new \
+  --hide-scrollbars --force-device-scale-factor=1 --window-size=512,512 \
+  --default-background-color=00000000 --virtual-time-budget=2000 \
+  --screenshot=dnb-robot.png "file://$PWD/dnb-robot.svg"
+```
+
+Fallback with ImageMagick: `magick -background none -density 384 dnb-robot.svg -resize 512x512 dnb-robot.png`.
+
+## Using the logo as the bot avatar
+
+The `dnb-robot` GitHub App is **not** managed in `dnb-tf` — its avatar is set by
+hand. Upload `dnb-robot.png` at **Settings → Developer settings → GitHub Apps →
+dnb-robot → Display information → Logo**. The committed files here are the source
+of truth.
diff --git a/profile/assets/dnb-robot.png b/profile/assets/dnb-robot.png
new file mode 100644
index 0000000..a6482fa
Binary files /dev/null and b/profile/assets/dnb-robot.png differ
diff --git a/profile/assets/dnb-robot.svg b/profile/assets/dnb-robot.svg
new file mode 100644
index 0000000..8e47257
--- /dev/null
+++ b/profile/assets/dnb-robot.svg
@@ -0,0 +1,21 @@
+<svg width="512" height="512" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="dnb-robot logo">
+  <rect width="512" height="512" fill="#0D1117"/>
+  <g transform="translate(0 24)">
+  <g fill="none" stroke="#FFFFFF" stroke-width="20" stroke-linecap="round" stroke-linejoin="round">
+    <path d="M256 118 V150"/>
+    <rect x="124" y="150" width="264" height="212" rx="40"/>
+    <path d="M104 232 V280"/>
+    <path d="M408 232 V280"/>
+  </g>
+  <circle cx="256" cy="104" r="18" fill="#FF6633"/>
+  <rect x="170" y="212" width="56" height="72" rx="18" fill="#FF6633"/>
+  <rect x="286" y="212" width="56" height="72" rx="18" fill="#FF6633"/>
+  <g fill="#FFFFFF">
+    <rect x="180" y="312" width="22" height="22" rx="5"/>
+    <rect x="212" y="312" width="22" height="22" rx="5"/>
+    <rect x="244" y="312" width="22" height="22" rx="5"/>
+    <rect x="276" y="312" width="22" height="22" rx="5"/>
+    <rect x="308" y="312" width="22" height="22" rx="5"/>
+  </g>
+  </g>
+</svg>