diff --git a/README.markdown b/README.markdown
index fe7717a..85fca8e 100644
--- a/README.markdown
+++ b/README.markdown
@@ -11,6 +11,7 @@ take on [dbext.vim][], improving on it on the following ways:
   - Big Query
   - ClickHouse
   - DuckDB
+  - Google Ads (GAQL)
   - Impala
   - jq
   - MongoDB
diff --git a/autoload/db/adapter/googleads.vim b/autoload/db/adapter/googleads.vim
new file mode 100644
index 0000000..d12c212
--- /dev/null
+++ b/autoload/db/adapter/googleads.vim
@@ -0,0 +1,32 @@
+function! db#adapter#googleads#canonicalize(url) abort
+  return db#url#canonicalize_file(a:url)
+endfunction
+
+function! db#adapter#googleads#auth_input() abort
+  return v:false
+endfunction
+
+function! s:customer_id(url) abort
+  let parsed = db#url#parse(a:url)
+  if has_key(parsed, 'host')
+    return parsed.host
+  endif
+  return substitute(get(parsed, 'opaque', ''), '/\+$', '', '')
+endfunction
+
+function! db#adapter#googleads#input(url, in) abort
+  let query = ''
+  if filereadable(a:in)
+    let query = join(readfile(a:in, 'b'), "\n")
+  endif
+
+  return ['gaql', s:customer_id(a:url), query]
+endfunction
+
+function! db#adapter#googleads#input_extension(...) abort
+  return 'gaql'
+endfunction
+
+function! db#adapter#googleads#output_extension(...) abort
+  return 'json'
+endfunction
diff --git a/doc/dadbod.txt b/doc/dadbod.txt
index 6e3af02..626930f 100644
--- a/doc/dadbod.txt
+++ b/doc/dadbod.txt
@@ -121,6 +121,19 @@ DuckDB ~
 An empty path portion uses an in-memory database, which is occasionally useful
 for an interactive invocation.
 
+                                                *dadbod-googleads*
+Google Ads
+>
+    googleads://<customer_id>/
+    googleads:<customer_id>
+<
+Queries are executed by invoking:
+>
+    gaql <customer_id> <query>
+<
+See the `gaql` documentation (https://github.com/getyourguide/gaql-cli) for
+more details on authentication and configuration.
+
                                                 *dadbod-impala*
 Impala ~
 >