Marketing Web Developer. I build and fix marketing websites on Astro and Next.js, then connect them to the CRM, customer data, analytics, email automation, and ad tools a business already uses, so leads, orders, and campaign data flow without manual exports.
Open to: client projects and full-time marketing web development roles.
Website · Services · Platform guide · Case studies · Start a project
- Build fast marketing sites: performance-first builds with a planned analytics event schema and consent-aware tracking.
- Migrate legacy sites: headless CMS setup, ETL data pipelines, and URL redirects that protect search rankings.
- Connect the marketing stack: e-commerce, CMS, CDP, CRM, analytics, marketing automation, advertising, and workflow tools wired into one system.
- Build internal dashboards: secure, role-based views that pull data from CRMs, ERPs, and BI tools.
| Platform | How I use it |
|---|---|
| Astro (flagship) | New marketing sites and migrations where speed and SEO matter most |
| Next.js (when needed) | Headless storefronts, personalization, and app-like experiences |
Not sure which fits? Read the platform guide.
| Area | Tools |
|---|---|
| E-commerce | Shopify, WooCommerce, Stripe |
| CMS | Sanity (with Astro), WordPress, Webflow CMS |
| CDP | Segment, RudderStack |
| CRM | HubSpot, Salesforce |
| Analytics | GA4, Google Tag Manager, Looker Studio |
| Marketing automation | HubSpot Marketing, Klaviyo, Mailchimp |
| Advertising | Google Ads, Meta Conversions API |
| Workflow | Make, n8n, Zapier |
Two case studies show how I approach the work. They are portfolio pieces, not client engagements, so they describe goals and process rather than measured results.
- Legacy CMS to headless Astro: audit, ETL data migration, and redirect planning.
- Unified company dashboard: webhook and API connectors linking CRM, ERP, and BI tools into one view.
My own site, michellevision.com, is built on Astro with technical SEO, GA4, and form handling.
One shared MarTech setup (GA4 and server-side GTM, CRM-synced forms, automation, and an n8n alert workflow) built on each platform so the results can be compared:
- Astro: lead-gen marketing site
- Next.js: headless storefront with CDP and server-side ad conversions
Follow along on the case studies page. Source for the Astro sample will be published in this profile when they launch.
- Blog: notes on web performance and SEO, MarTech and analytics, and web development platforms.
- Learning archive: my earlier posts across other topics, kept as a record of how I learned.
- Packages and add-on modules: michellevision.com/services
- Scope a project: michellevision.com/contact
- Hiring? Use the same contact form and choose "Recruiter or Hiring Inquiry".
- LinkedIn: linkedin.com/in/michelleluyenga