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This insight lets you compare and characterize segments of users by showing events and properties typical to a segment of users. The results depend on how many segments are selected:

  • No segments selected: an overview of the most frequent events and most prominent features in the data
  • One segment selected: events and properties that make users in the selected segment different from all other users
  • Two segments selected: events and properties that set users in the selected segments apart

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Compare and characterize segments of users

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