docs: consolidate README deployment section and ADR 0001 status

adr/0001-site-ownership-and-cutover-path.md

@@ -1,28 +1,35 @@
 # ADR 0001: Site ownership and cutover path for endusers.cncf.io
 
-- **Status**: Proposed
+- **Status**: Accepted
+- **Status note**: Option A — the repository has been transferred to the
+  `cncf` GitHub org, which is the fact GitHub's own repository metadata now
+  confirms. This ADR is not aware of a separate, minuted CNCF TOC/TAB vote;
+  if one exists, link it here. The remaining DNS cutover to
+  `endusers.cncf.io` is still open — see "Consequences" below.
 - **Date**: 2026-08-08
-- **Decision deadline**: 2026-08-17 (LAUNCH.md week W-12; see "Decision" below)
-- **Tracking issue**: [#46](https://github.com/castrojo/endusers/issues/46)
+- **Tracking issue**: [#46](https://github.com/cncf/endusers/issues/46)
 
 ## Context
 
 The README describes this site as "the home of the CNCF End User Community" and
-the build deploys content branded `endusers.cncf.io`. In practice today:
+the build deploys content branded `endusers.cncf.io`. At the time this ADR was
+originally written:
 
-- The source repository lives in a personal account (`castrojo/endusers`), not a
+- The source repository lived in a personal account (`castrojo/endusers`), not a
   CNCF-owned GitHub org.
-- The repository's GitHub Pages homepage is `castrojo.github.io/endusers`, not
+- The repository's GitHub Pages homepage was `castrojo.github.io/endusers`, not
   the `endusers.cncf.io` domain.
 - Content is derived from authoritative CNCF sources (cncf/architecture,
   cncf/landscape, cncf/tab), so alignment with CNCF is already a stated
-  requirement (see `AGENTS.md`), but there is no CNCF org ownership, no DNS
-  cutover, and no documented governance decision.
+  requirement (see `AGENTS.md`).
 
-Until this is resolved, every investment in content, SEO, and metrics
-accumulates in a property whose long-term home is undecided. This is a
-strategic risk for adoption and for contributor recruitment, and it blocks
-Phase 2/3 of the roadmap (see `ROADMAP.md`, PR #50).
+Since then, the repository has been transferred: it now lives at
+[cncf/endusers](https://github.com/cncf/endusers), with GitHub Pages served at
+`cncf.github.io/endusers`. The `endusers.cncf.io` domain itself is still not
+wired up (no DNS record, no `static/CNAME`), so every investment in content,
+SEO, and metrics still accumulates under a staging URL rather than the
+intended production domain. This remaining DNS cutover is what blocks
+Phase 3 of the roadmap (see `ROADMAP.md`).
 
 ## Decision drivers
 
@@ -74,43 +81,35 @@ contributor-site or cncf.io) instead of standing up a new one.
 
 ## Decision
 
-Not yet made. This ADR exists to record the options and their tradeoffs so
-that CNCF end-user/TAB stakeholders and the repo owner can make an informed
-decision. The decision itself belongs to the owner and CNCF stakeholders, not
-to automated tooling.
-
-To keep this from stalling silently (see issue #99), a decision deadline is
-recorded above: **2026-08-17**. This date is not a default answer — it is the
-point by which the owner and CNCF stakeholders should have picked among
-Options A, B, and C (or explicitly extended the deadline in a follow-up PR to
-this ADR). `LAUNCH.md` treats this ADR's decision as its W-12 gating
-milestone, since the announcement plan cannot name the site's permanent home
-until this is resolved.
-
-If the deadline passes without a decision, the fallback is Option B (stay
-personal) by default, purely to avoid blocking Phase 1/2 content work — this
-default does not close the ADR or set Status to Accepted, it just documents
-what "no decision yet" means operationally for downstream work.
+**Option A (transfer to the `cncf` GitHub org) has been executed.** The
+repository now lives at [cncf/endusers](https://github.com/cncf/endusers)
+instead of `castrojo/endusers`, which resolves the ownership question this
+ADR was tracking. This section records that fact as it is verifiable from
+GitHub's repository metadata; it does not assert that a specific CNCF
+TOC/TAB meeting or vote produced this outcome. If such a record exists,
+please link it here in a follow-up PR.
 
 ## Proposed next step
 
-1. Open a discussion with CNCF end-user community and TAB stakeholders on the
-   intended long-term home for this content (see options above). A
-   ready-to-send outreach draft, with suggested venues and stakeholders, is
-   available at [stakeholder-outreach-draft-for-0001.md](./stakeholder-outreach-draft-for-0001.md)
-   (proposed in PR #113).
+1. ~~Open a discussion with CNCF end-user community and TAB stakeholders on
+   the intended long-term home for this content~~ — superseded by the
+   transfer. The outreach draft at
+   [stakeholder-outreach-draft-for-0001.md](./stakeholder-outreach-draft-for-0001.md)
+   is retained for historical context on the options considered.
 2. Land the prerequisites shared by every option regardless of outcome:
    LICENSE (done: #32 / PR #40) and a governance/MAINTAINERS note (#47).
-3. By the decision deadline above, update this ADR's Status and Decision
-   sections, link the outcome from `ROADMAP.md` Phase 2, and open the
-   follow-up issues/PRs needed to execute it (org transfer, DNS cutover, or
-   content merge).
+3. Execute the DNS cutover to `endusers.cncf.io` (add `static/CNAME`, verify
+   the custom domain in GitHub Pages settings, and switch the deploy
+   workflow's `SITE_URL`/`BASE_URL`), then update `ROADMAP.md` Phase 3
+   accordingly.
 
 ## Consequences
 
-- Until a decision is recorded here, roadmap items that depend on ownership
-  (DNS cutover, cross-linking with contribute.cncf.io/cncf.io) remain blocked
-  by design.
+- The ownership question is resolved: `cncf/endusers` is the canonical,
+  CNCF-owned repository.
+- The remaining roadmap item that depends on ownership — DNS cutover to
+  `endusers.cncf.io` and cross-linking with contribute.cncf.io/cncf.io —
+  stays open until that cutover is executed.
 - This ADR should be superseded (not silently edited into a different
   decision) if the chosen path changes after being recorded, so the history of
   the decision stays auditable.

adr/README.md

@@ -11,7 +11,7 @@ still pending) so future contributors understand why, not just what.
 
 | ADR                                               | Title                                                | Status   |
 | ------------------------------------------------- | ---------------------------------------------------- | -------- |
-| [0001](./0001-site-ownership-and-cutover-path.md) | Site ownership and cutover path for endusers.cncf.io | Proposed |
+| [0001](./0001-site-ownership-and-cutover-path.md) | Site ownership and cutover path for endusers.cncf.io | Accepted |
 | [0002](./0002-peoplehub-fleet-status.md)          | peoplehub fleet status — pause agent work            | Accepted |
 
 Supporting material is not part of the numbered ADR sequence and is not

adr/stakeholder-outreach-draft-for-0001.md

@@ -1,5 +1,11 @@
 # Stakeholder outreach draft for ADR 0001
 
+> **Historical note:** the repository has since been transferred to the
+> `cncf` GitHub org, resolving the ownership question this draft was written
+> to help discuss (see [ADR 0001](./0001-site-ownership-and-cutover-path.md),
+> "Decision"). This draft is kept for historical context on the options that
+> were considered; it does not need to be sent.
+
 This is a ready-to-send draft supporting [ADR 0001](./0001-site-ownership-and-cutover-path.md)
 "Proposed next step" #1: opening a discussion with CNCF end-user/TAB
 stakeholders on the long-term home for this site. It exists so a maintainer

package.json

@@ -60,7 +60,7 @@
   },
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/castrojo/endusers.git"
+    "url": "git+https://github.com/cncf/endusers.git"
   },
   "author": "CNCF",
   "license": "CC-BY-4.0",