Growth & Performance Marketing Leader. 12+ years across consumer apps (Rappi), DTC fitness eCommerce (Tonal), and grocery tech (Ocado Group). MBA, Ivey Business School.
I build the infrastructure behind growth by using AI and deep marketing expertise, not just campaigns. At Ocado, that includes internal productivity, knowledge-sharing tools adopted org-wide, and AI-enabled benchmark and market research tools.
- Growth OS (live app) — a growth experimentation and initiative-tracking framework for marketing teams, with built-in statistical significance testing.
- deepstint — a focus and time-tracking app I built and shipped publicly. In daily use.
- AI voice agent for home-service businesses — answers inbound calls, books appointments, and follows up with customers, recovering business otherwise lost to an unavailable front desk. Piloted with a local trades business.
- cristobaldupuis.com — personal site, built with v0.
Tools I build with: Claude, Claude Code, v0, Gemini, NotebookLM.