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Add marketing strategy design docs (from Cathedral repo) - #47
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Move the three marketing/positioning strategy docs that PBIs #41 and #42 reference out of the Cathedral repo (where they were in _docs/ux-strategy/ and _docs/strategy/) into this repo's docs/ folder, so the PBIs are self-contained and the Cathedral codebase no longer holds marketing design material. Docs moved: - marketing-page-redesign.md (referenced by #41) - pricing-and-licensing-strategy.md (referenced by #42) - ux-and-positioning-strategy.md (referenced by both #41 and #42) Internal cross-references updated to repo-relative docs/ paths.
This was referenced Aug 20, 2026
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Pull request overview
Moves Cathedral marketing/positioning strategy design documents into this repo’s docs/ folder so PBIs #41 and #42 can reference source-of-truth materials locally (and the Cathedral repo can remove the originals).
Changes:
- Adds UX & positioning strategy document for the hub-and-spoke positioning and visual-model UX direction.
- Adds marketing page redesign doc defining pillars, copy direction, and page structure changes.
- Adds pricing & licensing strategy doc defining tiers, per-Solution pricing, and the three-option LLM cost model.
Reviewed changes
Copilot reviewed 3 out of 3 changed files in this pull request and generated 5 comments.
| File | Description |
|---|---|
| docs/ux-and-positioning-strategy.md | New UX + positioning strategy doc (hub-and-spoke + visual oversight surface) to anchor marketing/site work. |
| docs/marketing-page-redesign.md | New marketing page redesign strategy (pillars, objections handling, section structure, visual direction). |
| docs/pricing-and-licensing-strategy.md | New pricing/licensing strategy (tier model, per-Solution pricing, LLM cost options, self-hosted licensing). |
Suppressed comments (2)
docs/pricing-and-licensing-strategy.md:110
- After renumbering the preceding section to 3.3, this section should become 3.4 to keep numbering monotonic.
### 3.3 Why per-Solution is the right volume axis
docs/pricing-and-licensing-strategy.md:119
- After renumbering the preceding section to 3.4, this section should become 3.5 to keep numbering monotonic.
### 3.4 The LLM cost problem — three options, fixed billing guaranteed
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| ### 4.2 The 20-person consulting company — the ideal hybrid customer | ||
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| The "growing, more powerful smaller shops" the user named are not a edge case — they may be the **ideal early customer**, for several reasons: |
| | Tier | Who it's for | What they get | Price axis | | ||
| |---|---|---|---| | ||
| | **Exploratory** (free) | Individuals, small shops, prototyping teams, open-source projects | Deterministic checks (unlimited), limited Solutions (1–3), limited integrations, community support, no evidence packs, **light managed LLM** (Ollama Free-equivalent: enough to try ingestion a few times) + BYOK for more | Free — the "try it and see" tier | | ||
| | **Developing** (per-Solution, monthly/annual) | Serious teams, consulting companies, growing shops | Full check engine, more Solutions (per-Solution pricing), standard integrations, evidence pack exports, email support | Per active Solution per month | |
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| This is value-based pricing on the axis the buyer themselves perceives: "how much is it going to hurt if this goes wrong?" Cathedral's answer: "less, if you use us at the tier that matches your risk." | ||
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| ### 3.5 Concrete price points (USD, US market, initial launch) |
| 2. *"The system of record your tools can't be."* | ||
| — Names the hub position. Provocative. Good for the "why not Jira" question. | ||
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| 4. *"Machine-checkable requirements. Human-curated. Agent-fed."* |
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| ## 6.5 The Marketing Funnel Complement | ||
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| The five pillars above are *content* pillars — the claims the page makes. The Marketing Centre's "4 Pillars" model (Define → Find → Win → Keep) is a *funnel* model — the stages of the customer journey those claims serve. The two are complementary. Mapping our content against the funnel surfaces two gaps: |
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Summary
Move the three marketing/positioning strategy design docs that PBIs #41 and #42 reference out of the Cathedral repo and into this repo's
docs/folder, so the PBIs are self-contained and the Cathedral codebase no longer holds marketing design material.What moved
marketing-page-redesign.md_docs/strategy/marketing-page-redesign.mddocs/marketing-page-redesign.mdpricing-and-licensing-strategy.md_docs/strategy/pricing-and-licensing-strategy.mddocs/pricing-and-licensing-strategy.mdux-and-positioning-strategy.md_docs/strategy/ux-and-positioning-strategy.mddocs/ux-and-positioning-strategy.mdInternal cross-references between the three docs updated to repo-relative
docs/paths.Why
These docs are the source of truth for PBIs #41 and #42. They belong with the marketing site, not with the product codebase. Moving them here lets the Cathedral repo delete them (cleanup in progress on the
docs-updatebranch) and makes the PBIs self-contained — no cross-repo link to keep in sync.After merge
PBI #41 and #42 link references will be updated to point to
docs/in this repo. The Cathedral repo will remove the originals from_docs/strategy/.