Final-year BSCS student at UBIT, University of Karachi, focused on Business Analysis, Data Analysis, and AI.

• Data Analysis & Programming: Python SQL Excel (Data Cleaning, Pivot Tables, VLOOKUP/XLOOKUP)

• BI & Visualization: Power BI (DAX, Power Query, Data Warehousing & Modeling)

• Requirements & Process Documentation: BRD/FRD Writing BPMN Process Mapping User Stories & Acceptance Criteria

• Agile & Project Tracking: Jira

• Wireframing & Prototyping: Figma

• Process Modeling Tools: Lucidchart Draw.io

• Built end-to-end Power BI dashboards (PLD and BRDS) integrating multi-source data to track sales, ROI, and prescriber performance across 50+ pharmacies
• Applied Power Query transformations, DAX measures, and RFM segmentation to deliver analysis-ready, forecasting-ready datasets
• Delivered geospatial (Pakistan-level) and region-wise insights to optimize promotional strategy and resource allocation
• Replaced manual Excel reporting with automated, interactive dashboards, improving stakeholder decision-making speed

• E-Commerce Order Management System: End-to-end Business Analyst project covering BPMN, BRD/FRD, use cases, RTM, wireframes, and sprint planning
• Sales Trend & Customer Segmentation: Power BI project: ETL, Star Schema data warehouse, and DAX-driven insights for a multi-channel retailer
• Motorbike Sales Performance Dashboard: Sales dashboard for a $2.4M business built with Excel, Pivot Tables, and Power Query

💡 Actively looking for Junior/Associate Business Analyst and Data Analyst opportunities.